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| When
Ebony first opened its doors to the discerning
Indian consumer in 1994 at South Extension,
New Delhi, it had little idea of the retail
revolution that was about to sweep the country.
Leading the revolution and with a core aim
to bring a global shopping experience to India,
Ebony has, ever since, successfully opened
seven stores across 7 Indian cities.
As
a leader in the retail industry, Ebony Retail
Holdings Ltd, the company that owns and
runs all seven Ebony outlets in India, has
pioneered several industry trends. Most
notable among them are the highly successful
Ebony in-house brand ETC and a special books
and music venture called Wordsworth. With
over 2 lac square feet of retail outlet
space, Ebony
is today among the largest retail players
in India. |
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Ebony
is characterized
by an ambience that is comfortable, unobtrusive
and spacious. The first organized
retail player to make its entry into Chandigarh
and Noida(Uttar Pradesh) with two large
format stores each spread across 35,000
sq.ft, has one store each in Ludhiana and
Jalandhar in Punjab. The Amritsar store,
which opened in October 2002 and Faridabad
in January 2003 is the most recent addition
to a venture that originated at South Extension
in New Delhi.
Attracting over 8000 people everyday, with
the figure doubling over the weekends, the
Ebony stores cater to over 50% of a consumer's
shopping basket. Ebony is known for its
innovative promotions that offer value-add
benefits to shoppers across all stores,
right through the year. Besides cross promotions,
regular impromptu promotions keep excitement
alive within the stores.
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| Partnerships
with some of the best companies in India today
gives the Ebony loyalist a wide range of high
quality products to choose from among well-known
apparel brands, household items, cosmetics
and personal care products, Jewellery, fashion
accessories, books and music, stationery,
household items, furnishing, crystal ware
and even prams. The
home floor at each store is truly a homemaker's
delight, with products ranging from crockery
and kitchen appliances to the finest linen,
bathroom accessories, furniture, carpets
and even gardening equipment. A number of
these products are imported and exclusive
to Ebony. Sourced from across the world,
these products are a reflection of Ebony's
endeavor to offer superior merchandising
mix at the most affordable prices.
Apart from
a wide range of products Ebony has innovative
marketing tie-up with Planet M.
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| Ebony
Elite Club comprising of 73000
Ebony loyalists. The Ebony Elite
club offers its members to accumulate bonus
points against shopping. These are redeemable
at regular intervals through special promotional
schemes. Special customers, from among the
Elite club members are issued the Ebony Gold
Card that offers them many additional privileges
and entitles them to avail of the discounts
at the various food and entertainment joints
in the city in which Ebony is present. |
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The
USD 3 Billion Conglomerate- DS Group,
the promoter of Ebony Retail Holdings Ltd,
is a multinational group with presence across 5 continents with business interests in infrastructure development, construction, hospitality, trading and retail, real estate & leisure management. In India, the Group's thrust is on retail and development and investment in infrastructure.
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