Ebony brings “festival of delights” with guaranteed gifts

Complete range of Fashion Accessories to be available under one roof for the first time in Ludhiana

LUDHIANA, December 2, 2005: As the craze of the festive and wedding season mounts among the city youngsters, Ebony, the leading fashion and lifestyle retailer today announced the launch of “Envy range” of fashion accessories targeted at the style minded youngsters. The fashion forward customers will now get to catch up on latest fashion trends and try on an entire array of exciting accessories at Ebony.

Ebony through the Envy range will be providing the customers of Ludhiana with the entire spectrum of fashion accessories ranging from costume jewelry, hair accessories, kids jewelry, fun cosmetics, fun watches, pedicure/ manicure set, gift boxes and beautiful phone accessories.

Speaking at the occasion, Mr. Lalit Kumar, Chief Executive Officer and Director, Ebony Retail Holdings Ltd. said, “Recent consumer surveys showed us a growing need for fashion accessories to accompany the designer clothes being increasingly preferred by our customers. We are delighted to launch the Envy range of accessories at our store as with this we are bridging the gap that our customers felt”. “It has been Ebony’s endeavor to provide a global shopping experience to its customers and in this process it has introduced innovative concepts such as Studio Ivory which was the first designer concept store in Ludhiana”, he added.

Expressing his happiness on the launch of Envy, Mr. D.L. Narayanan, Chief Operating Officer, Ebony Retail Holdings Ltd. said, “Today we have a highly educated and sophisticated base of customers who want to try out and own the best of designer clothes and fashionable accessories to go along with them. Envy is a positive step in providing our customers with an opportunity to pick up a complete fashion wardrobe for themselves”. He added.
Under Envy range, the customers can pick up an entire array of costume jewelry such as Necklace and pendants, Earrings, Bracelets, Wrist bands/cuffs, Finger rings, Anklets, Bangles/ Kadas and funky tattoos from Ebony.

To add zing to their hair accessories rack there is a special collection of Hair sticks, Hair pins, Hair clips / Butterfly clips, Ponytailers, Bandana, Curlers and other hair products as per latest trends.

Also latest styles will be available in Scarves, Bags, Belts, Wallets, Socks / Caps, Gift boxes, Fun pouches and Phone Accessories for the people who believe in setting trends by adopting the latest styles. On offer will also be new range of pedicure and manicure sets.

In addition to the above kids will also love to shop for the latest accessories at the Ebony store for its special collection of kids jewelery and accessories under the Envy brand. Also adding to fun will be a host of fun watches and fun cosmetics.

Ebony is also planning to have special display and promotional techniques for promoting the Envy range in an innovative manner. A trend board will be placed inside the store to capture the latest styles and display it for creating awareness and interest among the customers regarding the latest fashion styles setting in.

Ebony which has recently completed five years at Ludhiana was the first organized retail player to enter into the Ludhiana market. Since its opening Ebony has introduced some of the latest products and trends into Ludhiana, it has also been coming out with innovative promotional offers such as ICICI – Ebony co-branded credit cards.

About Ebony Retail Holdings Ltd.

Ebony Retail Holdings Ltd. is the parent company of the stores under the brand name Ebony. Ebony started its first store in Delhi (South Extension) in October 1994. Now with 8 Stores, Ebony is the largest retailer in North India. Their total retail space now stands at about 150000 sq. ft. All Ebony stores offer consumers a truly international shopping experience. The stores are known for their innovative promotions that offer value added benefits to shoppers, throughout the year and are characterized by an ambience that is comfortable, unobtrusive and spacious.

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