Ebony brings “festival of delights” with guaranteed gifts

Diwali offer to provide customers with great shopping options

October 7, 2005: Ebony Retail Holdings, the country's leading fashion & lifestyle retailer is offering unmatched offers for its customers on this Diwali, giving them the ultimate shopping experience with their new scheme “Gift Bina kya Shopping Yaron.” The people who shop at Ebony can avail a bundle of offers with the store giving out guaranteed gifts on their purchases. The offer will be valid from October 7, 2005 to December 7, 2005. The offer is hosted with the objective to reward Ebony customers for their continuous support and patronage.

There are purchase slabs that will help reward customers according to their spends at Ebony. These particular slabs will entitle customers to freebies like German silver gift items, Cygnus Gold Jewellery, Gucci & Paco Rabanne fragrances, Swiss Military watches and also to electronic items like a 29 inch LG Color TV, an ACER Laptop and a LG Split AC, Washing Machine, Refrigerators, Music System, Microwave, Discman, Coffee Makers, Juicer Mixer Grinder, Oven Toaster etc. The offer is valid across all seven Ebony Stores.

Besides the loads of gifts, which the customers can receive, another key point of the offer is “Accumulate shopping and get bigger gifts” Under this the freedom that customers have is that they can club/accumulate their or their friends’ or relatives’ shopping bills in order to qualify for a gift they aspire to take home. Shopping bills from Ebony store, cut during the promotion period, can be clubbed and exchanged at Ebony store for a gift according to the total cumulative value of the bills.

Hence, one also has the option of accumulating their gifts and get them exchanged for guaranteed gifts over a time period of two month.

Commenting on this unique promotion strategy, Mr Lalit Kumar, CEO, Ebony said, “Wooing customers by offering different promotions and schemes like lucky draws, scratch cards, lucky coupons have been creating a lot of hype around the festive season but not every walk-in customer feels related to the offer. We want each of our customers to feel a part of the diwali offer that Ebony has for them hence we have kept this guaranteed gift offer for them.”

The offerings will include a wide range of products from LG Electronics and Philips. And other brands like Gucci & Paco Rabbanne fragrances, Iriver Mp3 players and Acer Laptops. So its time to cash in all your happiness and make your wish come true.

About Ebony Retail Holdings Ltd.

Ebony Retail Holdings Ltd. is the parent company of the stores under the brand name Ebony. Ebony started its first store in Delhi (South Extension) in October 1994. Now with 7 Stores, Ebony is the largest retailer in North India. Their total retail space now stands at about 130000 sq. ft. All Ebony stores offer consumers a truly international shopping experience. The stores are known for their innovative promotions that offer value added benefits to shoppers, throughout the year and are characterized by an ambience that is comfortable, unobtrusive and spacious.

For Further Information Contact :
Anand / Garima
Mutual PR