Ebony
brings “festival of delights”
with guaranteed gifts
Fresh arrivals of other
brands in addition to ETC to give a host
of options to Buyers
New Delhi, November 29, 2005:
Ebony, the country's leading fashion &
lifestyle retail chain has announced introduction
of its Autumn Winter Collection
2005 at its outlets across Delhi
and Northern India. The collection features
a variety of new designs and styles for
this season. The merchandise at Ebony is
an exciting mix with a range extending from
stylised clothes for men, women and children.
In line with its vision of bringing smart
clothing at great prices, Ebony had introduced
this winter, this fashion in line with International
trends.
ETC, an in-house private label of Ebony
known for its exclusive and exceptional
range of versatile wardrobe in formal, casual,
woolen and eveningwear has introduced a
range of specially designed options for
Men, Women and Kids as a part of their autumn
winter collection.
ETC Men’s Collection:
A stylish yet comfortable line, the ETC’s
men’s collection is targeted at the
new age metrosexual man who keeps track
of all the latest fashion trends.
This Autumn Winter ETC Men’s Shirts
range is coming up with “Gold Street
Collection” for stylish yet sophisticated
men in fine crafted 2 Ply 100% Cotton woven
shirts in various design textures and treatments
such as Dobbies, Stripes, Herringbones,
Checks apart from the 100% Cotton range
in Pin-point Oxford and Fil-a-Fil. These
shirts are available in a range of exciting
colors such as Cool blue, Crocus green,
Butter yellow and Burnt orange, Mint Green,
Powder Pink, some new shades in blues, greens,
browns apart from two exclusive ranges in
Whites & Blacks in various weaves, counts,
constructions & designs. These shirts
have been priced affordably between Rs.
699/- to Rs. 899/- and Rs. 1099/- for “Gold
Street Collection”
ETC’s trousers collection features
woven trousers in PV Cotton Lycra, PV Cotton
Linen & Poly-Viscose with Chintz Finish,
Sand blasted Corduroys, Silicon Treated
Cottons in pleated, non-pleated, Boot-cuts
fit styling in self-structures designs and
stripes. These are available in vibrant
colors of Fawn, Beige, Acru, Anthra, Olive
Green, Blue, Earth and the ever-popular
Black, Grey and Brown Shades. The trousers
are available in the range of Rs. 799/-
to Rs. 1099/-.
This season Ebony is coming out with a
new private label by the name “Off-Track”
for mens casualwear & clubwear range.
This segment is targeting to the young trendy
fashionable youths who looks for latest
fashion all the time in affordably priced
range. This range includes exciting collections
in Shirts, Trousers, Cargos, Jackets, T-Shirts
& Accessories, which includes some cool
range in Belts & Bags. These casuals
and clubline are set to get you rocking
with vibrant colours such as Mint Green,
Baby Pink, Turquoise, Peach, Red and Yellow
in very stylish Traditional Motifs, Paisley
Prints, Polka Dots, Floral Prints, Geometric
Designs, Engineered Stripes. The fabric
includes Poplins, Voils, Codroys & Cotton-Lycra.
The Casuals are priced between Rs. 499/-
and Rs. 1999/-
ETC Womens’ Collection:The
merchandise mix consists of T Shirts, Sweat
Shirts, Tops, Kurtis, Formal Shirts , Trousers
, Skirts, Business Suits, Jackets, Sweaters
and Ethnic Wear.
The womens collection features T
Shirts in the colours
– red, black , pink, orange, white,
turq, green. These are available in stripes,
solids with prints, all over prints and
embellished .The embellishments have been
more of sequence in various shapes and sizes.
The fabrics are interlock, rib, viscose,
lycea.
Price range is from 295/- to 495/- in casuals
and 395/- to 695/- in formals.
The other woven tops and kurtis are in
the colours wine, black, red, maroon, pink,
teal, dusky pink to old rose, cinnamon,
orange. These are available in solids, prints
and emboried. Use of big sequence coins
and brocade has been used in kurtis for
a chunky look. Jeweled necklines in gold
and silver have been prominent. This range
caters to the festive season. The fabrics
used are georgette( solid and print), cotton,
poplin lycre and silkin various varieties
suchy as dupion, short silk, cotton silk.
Price Range:495/- to 1295/-
Formal shirts are more
in stripes and solids. Colour range is Black,
blue, beige, red and other earthy tones.
Price; 495/- to 695/-
Trousers / suits / Jackets:
The colors used are shades of black, navy,
beige and brown. Fabrics that are prominent
are codroy, micro fabrics, light weight
tweed, herringbone and other structure.
Stripes and self fabrics are used.
Price Range: Trousers
795/- to 995/-
Jackets: 1895/- to 2495/-
Suits: 295/- to 2895/-
Sweaters are available
in eye-catching bright colours like fusline,
tuq, red, orange, black, green. They are
available at a price range of 695/- to 995/-.
A prominent feature of sweaters is that
they are fully fashioned. Skirts have been,
crinkled to flowy georgettes and structured
office wear skirts.
A new range that has been introduced in
the womens Etc category is the Ethenic
mix n match collection, This comprices
of Kurtas, Salwars , Churidars and Dupattas
.This caters to both casual college and
office wear to the festive look. Fabrics
are cotton and silk.
Price Point: 395/- to 695/-
ETC Range KIDS(Winter 2005-06):
The ETC Kids range offers a range of clothes
for the cutely mischievous kids. On offer
are Jeans/Trousers/T-shirts/Sweat Shirts/Jackets/Pullover
for boys while for the girls Jeans/Trousers/Skirts/Tops/T-shirt/Sweat
Shirts /Shirt/Dresses. A variety of pink,
strong tones like red, orange, turquoise,
lime, Neutrals like khaki, olive, brown
in kids range are a definite puller for
the generation next kids. Stripes, florals,
embroidery, appliqué, beading &
sequins, patchwork effect with contrasting
fabric, lace trims & ribbons add to
the exquisite range available at Ebony.
The apparels are available in different
fabrics like Cotton, Cotton Lycra, Denim,
Wool, velvet, corduroy, coarse knits, jersey,
interlock which prove best for winters.
For toddlers, Ebony has a wide range in
Sets, Dangrees, Top, Bottoms.
All the colors and designs are available
in all the 8 stores of Ebony spread over
New Delhi, Faridabad, Noida, Chandigarh,
Amritsar and jallandhar.
For Further Information Contact:
Anand / Garima
Mutual PR
9350266285 / 9899163353
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