Ebony
brings “festival of delights”
with guaranteed gifts
In-House range to address
problems being faced by Plus Sized women
and provide stylish options to them
New Delhi, October 20, 2005: Ebony
Retail Holdings Ltd., the country's
leading fashion & lifestyle retailer
has today announced the launch of PLUZZ,
an exciting new range for Women of sizes
14W-22W. PLUZZ is inspired
from the growing need of the fashion conscious
customers who want to look their best.
Looking at the sensitive needs of large-sized
women, Pluzz aspires
to offer stylish, sophisticated and high-quality
fashion wear to women with large size. With
this range, Ebony has offered the plus-size
women between the age group 25-45years something
which they have always wanted but could
never get. The Pluzz
women are youthful with an attitude and
an unapologetic self-confidence. She wants
a fit that flatters her, and by offering
the latest silhouettes, fabrics and accessories,
PLUZZ fulfills this need
and will soon become the premier choice
for her. It is an exclusive collection of
mix ‘n’ match options in bright
colours, comfortable fabrics at affordable
prices starting from Rs.495 to Rs.995.
Expressing her happiness at launch of this
range, Ms. Neeta Narula, Managing
Director, Ebony Retail Holdings Ltd.
and the brain behind launch of this concept
says “Ebony has always offered innovative
and stylish products to its customers, recent
research showed us that lot of our customers
were looking forward to wearing stylish
and fashionable clothes but weren’t
getting the right fits.” “This
gave us the impetus to launch Pluzz which
will give a more fashionable look to the
large sized section of women. The emphasis
of the collection is on fashion along with
the right sizes and fits” she added.
PLUZZ is right now focusing
majorly on western wear as a start but would
also target Essentials, Nightwear and Formal
wear in the coming seasons. Ebony is providing
a complete wardrobe solution for PLUZZ
Woman stretching from apparels to nightwear
and later to accessory like scarfs. PLUZZ
aspires to give its valuable customers complete
solutions from Head to toe.
Right now PLUZZ is available
in 4 of the Ebony stores – South Extension,
Noida, Chandigarh & Ludhiana and would
be aspiring to be in all the locations in
the coming times.
PLUZZ designers are dedicated
to making a great and specialized fit for
the curves of a real woman’s body.
This exquisite collection is sure to allure
your wardrobes. So, the next time you are
looking for an extra large size, all you
need to do, is to visit Ebony.
About Ebony Retail Holdings Ltd.
Ebony Retail Holdings Ltd. is the parent
company of the stores under the brand name
Ebony. Ebony started its first store in
Delhi (South Extension) in October 1994.
Now with 7 Stores, Ebony is the largest
retailer in North India. Their total retail
space now stands at about 130000 sq. ft.
All Ebony stores offer consumers a truly
international shopping experience. The stores
are known for their innovative promotions
that offer value added benefits to shoppers,
throughout the year and are characterized
by an ambience that is comfortable, unobtrusive
and spacious.
For Further Information Contact:
Anand / Garima
Mutual PR
9350266285 / 9899163353
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