ALLIANCES IMAGES
Editions :National Ebony Ties Up With Retail Brand April 26, 2002
Having already tied up with four retailers, the new Delhi- based Ebony Retail Holdings Ltd. In on the look-out for entering into strategic alliances with leading retailing brands to get the best out of the prime retail space available with Ebony all over the country. Focusing on top retail brands in grocery,fashion, pharma and music, the company has sign contract with Life spring (specializes in healthcare and pharmacy products), Planet M 9 in music and multimedia), Chandigarh based Cossets ( specializes in imported packaged food products); Srikrishna Mills ( for ethnic suits and sarees with brands like Belle and Kriti).

The alliance partners are offered space within Ebony and the revenue sharing will be based on either mutually agreed rate of commission or minimum guaranteed sales. " Such alliances will create a synergy and lead to sales jump across categories at Ebony. Consumers should think of Ebony as a destination point," feels Barinder Singh Narula, Managing Director, Ebony Retail Holding Ltd.

 

 

 

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