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MID
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:New Delhi |
Wear
Yellow, Green This Season |
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April
29, 2002 |
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EBONY,
one of the India's largest chains of department
stores has a story of doing everything in
style. In keeping with this tradition, Ebony
showcased with elan, the new summer collection
of ETC at its flagship store in south extention.
The afternoon turned out to be a grand success
with a huge turnout of people at the store.
The theme for the fashion show was Ebony ETC
colours of the season 2002. In a well choreographed
show of four rounds, six well known models
namely Meher Bhasin, Annie Thomas, Ramneek
Pantal, Lada, Iqbal and Mahesh Verma displayed
the colours of summer in the following categories:
Casual kurtas, T-shirts, formals and evening
wears.
To last till the end of the summer 2002, the
colours of the season were lemon yellow, lime
green, hot pink, blue, red, black, mauve and
purple. Playing to the theme all the outfits
displayed used a combination of two of these
colours.
Speaking about Ebony ETC , BS Narula , Managing
Director said, " Ebony ETC is our in-
house brand which proven to be a qualitatively
better offering at very competitive prices.
21 percent of our revenues come from this
brand.
With the way our customers have responded
to Ebony ETC, we expect this figure to increase
to 30 percent by the next year."
Currently the Ebony ETC label spans garments
for men, women and children and accessories
such as belts and handkerchiefs. With the
introduction of linen we are planning to extend
this brand to the household section as well
he added.
With in-house brands such a Ebony ETC, superior
quality products can be offeres to customers
at competitive prices through direct sourcing
of merchandise from the factory thus cutting
off the distributor from the channel. Additionally
a check on quality is ensured with complete
control on the selection of the factory, manufacturing
processes and choice of fabrics, design, stlyes
and fits.
On the rationale for organizing such a fashion
show, Narula said Fashion shows like this
are a great opportunity for us to showcase
the good work that the team behind ETC has
been doing. We hope to continue organising
more such events in the months to come.
The Ebony chain of departments stores headed
by BS Narula is a part of the $400 million
DS group. The group also has offices in US,
North Africa and UAE. |
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