 |
| |
 |
ECONOMIC
TIMES |
|
| Editions
:New Delhi |
Ebony
Plans 12 More Stores In Next 3 Years |
 |
May
12, 2002 |
 |
|
The
$400 million UK based DS group, the promoter
of Ebony Retail Holdings in India plans a
major expansion of their expansion of their
Ebony departmental stores in India. Presently
the group has eight outlets which they plan
to take-up to 20 outlets in next three years.
"Ebony is known for its innovative
promotions that offer value-add benefits to
shoppers across all stores, right through
the year. We are now a very strong brand in
north India with seven outlets.
In South we have Chennai store and now we
plan to strengthen our bases all around the
country. We are planning to open Ebony stores
in other big metro town like Bangalore, Hyderabad.
In next three years we will have 20 outlets
spread through the country," said, BS
Narula MD, Ebony Retail Holdings Ltd.
The expansion plan is not confined to South
India, the company has plans to open outlets
in Mumbai and other metro towns of western
India." See our expansion plan go hand-in-hand
with our group's consolidation strategy. Our
target is to open two to three stores every
year which we have been doing from the last
two years. Once we establish ourselves in
major metro we plan to go to smaller metro
towns soon," says HS Kohli, CEO, Ebony.
Ebony ETC the in house label for apparels
and accessories was launched two years ago
when the total contribution to the apparel
sales was 6 percent which has gone up to 21
percent now." The ETC apparel brand has
surely been a success story. WE are planning
to strengthen this by adding new designs to
our existing range." He added. The DS
group founded in the 1940s with business interests
in infrastructure development, real estate,
IT , hotels, leisure management and retailing. |
|
|
|
|
|
|
|
