Ebony ETC T shirts for men in the colors of the season. Price range Rs. 295 onwards available at Ebony.

Cushion covers giving the ethnic to trendy look to the room. Price range Rs.50- Rs.300

Cosmetics to glamorize the look. Price range Rs. 99 onwards at Ebony.

Porcelain pieces to decorate the house. Price range Rs 46\95 onwards at Ebony.

The finest collection of best International brands of perfumes Rs. 495 onwards.

Ties to go for the formal evenings. Price range Rs. 299 onwards available at Ebony.

Jewellery for all occasions. Full range of costumes and precious jewellery.

SPECIAL FEATURE: EBONY SHOWCASES ' COLOURS OF THE SEASON 2002'

Well known models display the new summer collection of Ebony's exclusive private label brands: EBONY ETC.

Ebony, one of the India's largest chains of departmental stores, has a history of during things in style. In kwwping with this tradition, Ebony recently showcased their new summer collection of Ebony ETC.

Ebony ETC collection has been created by a team of professional and fashioned designer along the lines of the latest in European fashion. Manufactured in a state-of-the-art factory in Noida, under strict QC guide-lines, all clothes adhere to international stitching specification. The cotton range has used 100 % cotton fabrics, imported as well as Indian. An assembly line production facility combined with an in- house fabric checking machine ensures a supply of garments that meet world class quality standards.

The Ebony ETC , brand offer both formal and casual wear for men, women and kids.

The men's formal wear includes an entire range of formal and semi- formal shirts priced Rs 295 onwards, as well as entire range of daily wear cotton trousers priced Rs 495 onwards. The Ebony ETC range also offers formal party wear. Casual wears in the form of single jersey and Polo pique T shirts are also available at an affordable price range of Rs 245 to Rs. 495.
For the modern woman, Ebony ETC, showcases the most exclusive western collection. Available in contemporary designs and a variety of colours, the entire range adorns the most chic and sensuous look, making a fashion statement one can't ignore.

EBONY ELITE CULB TOUCHES THE 25,000 MARK IN PUNJAB.

Ebony's loyalty program has achieved a milestone by increasingly the member based from 7500 in 2000 to 25000 in 2001-2.

Conceived to reward the regular customers, Ebony started its royalty program three years back. Customers are offered membership of the club, free of cost, based on purchased patterns.

According to Mr. B.S. Narula, Managing Director, Ebony Retail Holdings Ltd.," we want to use technology in the best possible way to serve our customer better. Our latest CRM programme will be able to bring us closure to our customers and in the process provide value for them."
Ebony Elite Club offers its member accumulated bonus points against shopping. These are redeemable through special promotional schemes at the Ebony stores at local restaurants, clubs and cinema halls which Ebony has a tie-up. Special customers from among the Elite club members are issued the Ebony Gold Card that offers them many additional privileges.
A kid club has also been started that offers bonus points to children against their purchase and entitles them to avail of the discounts at the various food and entertainment joints in the city where Ebony is present.

Members are kept informed about new products and promotional scheme at the stores through specially designed mailers.

A special scheme I planned for them very regularly, which ranges from discounts and previews to forthcoming sales, to invitations for events. As preferred customers, Ebony also initiates regular interaction with them to receive their feedback on products and services, which are then acted upon.

LEADING FROM THE FRONT-EBONY

When Ebony first opened its door to the discerning Indian customer in 1994 at South Extension., New Delhi., it ushered in the retail revolution and with a core aim to bring a global shopping experience to India, Ebony has, ever since, successfully opened seven stores across 6 Indian cities and still going strong.

According to Mr. H.S. Narula, Chairman DS Group the owners of Ebony Retail Holding, "When we thought of setting up Ebony, India had few such examples in Delhi or North India. I am glad we set the ball rolling and led the Indian retail market industry into its present Avatar."

While Ebony was one of the first to offer the Indian customer, a rare opportunity to shop for a wide range of products under one roof, its entry into the Mecca of retailing in India, Chennai, in 2001 established beyond doubt, Ebony's position as a serious national retail player in India.
As a leader in the retail industry, Ebony Retail Holdings Ltd., the company owns and runs all seven outlets in India. With over 2 Lac square feet of retail outlet space, Ebony is today among the largest retail player in India.

What has also helped Ebony to succeed is its unique approach to business. Its international expertise ensures that every details, right from the selection of the site to construction and merchandising, is focussed towards one goal- offering great value to the customer.

In Punjab, Ebony has already opened its outlets in Chandighar, Ludhiana and Jalandhar. It is currently the largest group of department stores in Punjab with about 65,000 sq. ft of retailing space, spreading across three cities. The group is aggressively looking at further expansion in Punjab and has mega plans to open yet another store in Amritsar by the end of this year.

EBONY , THE FAMOUS DEPARTMENT STORE ON MADHYA MARG, SECTOR 9 D TURNED THREE ON 21 MAY 2002. MR. B.S. NARULA,MANAGING DIRECTOR OF THE COMPANY IS IN CHANDIGHAR TODAT FOR THE STORE'S GRAND ANNIVERSARY CELEBRATIONS. OUR CORRESPONDENT CAUGHT UP WITH HIM TO DISCUSS ABOUT A THE STORE'S ACHIEVMENT IN THE YEARS GONE BY…AS WELL AS PLANS FOR THE FUTURE.

Yet another year gone by. How does it feel?
It is obviously a joyous occasion for all of us at Ebony. Our baby is growing older. And just like any parent, we are also happy and excited about the future.

So how are you celebrating this baby's birthday?
Two days back, we started a road show that had 10 motorbikes and a decorated van going around the entire city distributing invitation with special offers. The idea was to create an excitement around the anniversary. It was also to get everyone involved enough to come to the store today for the grand anniversary celebrations.

Today, there will be the ceremonial cake-cutting in the presence of our loyal customers and special guest Mr. Neckchand, a visionary who was responsible for the creation of the rock garden. A number of promotional schemes has been lined up for customers to thank them for their overwhelming patronage.

Coming back to Ebony, how has the store fared in the last one year?
Last year was a year of consolidation… a year that brought us even closure to our customers. Our walk-ins have continued to increase at a steady 10%. And this has resulted in increase in sales by 18%. We have, according to me, succeeded in understanding the pulse of our customer and have delivered consistently on expectations. It is no wonder that the last year saw more than 350000 customers walk in through the doors on Ebony store in Chandighar!

What value-add benefits have you offered to your customers?
Well, to begin with, the store is now open 365 days a year…with extended shopping hours… Now they can come to us everyday, any day of the week…all through the year.

What about products? Has there been any value addition in terms of merchandise stocked?
Ebony, as a corporate, is entering into a number of alliances, wherein we are offering space to other retailers to retail their product from within the Ebony's enhanced ambience. This shop in shop concept has been successful internationally. And helps to bring the best of brands under one roof for the customers. This is a definite value addition for people who shop with us its it helps to extent the range of product available.

In our Chandighar store, we already have such tie-ups. With Natalia for formal women apparels. Cossets for coffee. Over the next week, we intent to bring more such tie ups like Planet M…all of them operating from within Ebony.

What does Ebony stand for…as a brand?
Good lifestyle…at affordable price. We have used our size to become important global buyers and have brought national and international products at competitive price to the Indian consumers. Our volume buying ensures unsurpassed quality and value for money for our customers.

What are your plans for future?
With our existent stores in Chandighar, Ludhiana and Jalandhar, we believe we have already made a special place for ourselves in the heart of North Indian Customers. The next couples of years will see us add more Ebony stores in Amritsar, Pharwara, Pathankot and Karnal. We are currently the largest retail chains in North India and we are confident that we will not lose this leadership position ever.